Assignment 7.1 Contemporary Brand Jeans

Rock and Republic

Over the past 6 years, Rock & Republic has transcended the premium denim world to become a international lifestyle brand. Its luxe yet edgy approach to fashion is personified by CEO and Creative Director Michael Ball. Constantly redefining the boundaries in the fashion industry, Rock & Republic is at the forefront of design.

Paper Denim and Cloth 

Paper Denim & Cloth manufactures denim jeans, t-shirts, shirts, jackets, and skirts for men and women. The company sells its products through retail outlets. Paper Denim & Cloth was formerly known as Mudd LLC. The company was founded in 1996 and is based in New York, New York.

True Religion Brand Jeans

Jeffrey Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer.

Seven for all Mankind

7 For All Mankind was the first company to truly bring premium denim to scale, marking Los Angeles, California as denims’ venerable center for research and development worldwide changing the landscape of denim forever.

Evisu 

Once upon a time there was a real connoisseur of jeans, Hidehiko Yamane – as expert and demanding as only certain Japanese “otaku” can be. He passionately searched for the best products to import from anywhere in the world. Today the little Osaka trademark has become famous all over the world, with 400 shops besides more than 50 in Japan. Today, Evisu continues to expand with its newest additions including ‘Evisu Shoos’, ‘Evisu European Edition’ and ‘Kizzu’.

Diesel

Founded in 1978, Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories. Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. The company is present in over 80 countries with over 5,000 points of sale and more than 300 monobrand stores (200 of which are company-owned and the rest in partnership with local distributors).

Chip and Pepper

In 1987, identical twins Chip and Pepper Foster created a Canadian sportswear label (aptly named Chip & Pepper Wetwear) that grew into a multi-million dollar company.  In 2003, they began their fashion renaissance in America by launching a high-end denim line that has become a cult favorite among celebrities and hipsters.  Launched in the denim capital of Los Angeles, the vintage inspired collection merges novel washes and superior quality and fit.  Each piece is as unpredictable and as full of life as their personalities, channeling the dynamic energy and cool buzz of its namesakes. 

Antik Denim

Formed in 2004, Antik Denim has quickly become a recognized premium denim brand in the U.S. and internationally. The manufacturing of the collections is distinguished by a craftsmanship and care reminiscent of a lost art. Each pair is individually decorated, chasing an era when things were made by hand. Exclusive Japanese, Italian and American fabrics are used for their quality and comfort.

AG Jeans

The AG Adriano Goldschmied brand, founded in 2000, began as a small boutique line of contemporary denim. Riding the wave of premium denim startups in the early 2000’s AG has been able to sustain over the years and grow expanantially -  a feat many of its contemporaries have not managed to accomplish. 

Abercrombie & Fitch 

Abercrombie & Fitch has transformed itself into a teen clothing sensation in the past decade. Previously having become obscure in the marketplace, through a major rehaul in image, product, and target market it is now a major player in the teen market.